What is photo retro?
Photo Retro was established as a hub of analog and film photography in Southern New Hampshire. Film photography almost -- but never completely -- died away when digital cameras were introduced to the market in the early 2000s. Since that time, film and other analog photographic processes have seen a resurgence of interest that has a fueled a vibrant and active global community of photographers, manufacturers, and businesses who have acknowledge film's place as a viable artistic media related to -- but separate and distinct from -- digital photographic media. The analogy we like to use at Photo Retro is how oil, acrylic, or watercolor are similar but distinct media for painting. Film shooters aren't necessarily after photographic perfection or instant results: We often enjoy the process itself, whether it be the simple action of loading film in their camera and advancing the winder, the anticipation and mystery of developing the film and printing in the darkroom, or mastering the obsolete but still available alternative processes of the early 20th and 19th Centuries. However, we also love the results from shooting on film: the grain, the rendering of the scene by both the film itself and the cameras of the film photography era, and very often the imperfections and flaws associated with a purely analog process.
Here at Photo Retro, we are passionate about analog photography. We want to support your own passion for shooting film.
Photo Retro is the commercial branch of Pictoriographica LLC, which specializes in the manufacture of obsolete photographic media and accessories. Pictoriographica started in 2017 making and selling handmade photographic glass plate negatives, also known as dry plates. J Lane Dry Plates are shipped and sold across the globe, and with the growth of global interest in shooting dry plates needed to expand out of the owner's basement. You can visit www.pictoriographica.com for more info. We chose this commercial space because it was ideally set up not only to support both Pictoriographica's short-term manufacturing growth, but also provided the opportunity to set up a destination for local film photographers to come and explore the media. Photo Retro has been set up to be distinctive from the manufacturing side of the operation, and to more accurately reflect the goals of a hub for analog photography in Southern New Hampshire.
FOUNDER OF PICTORIOGRAPHICA LLC AND PHOTO RETRO, JASON IS A LENS DESIGNER BY PROFESSION WHO CONTINUED TO SHOOT FILM EVEN AS THE WORLD MOVED TO DIGITAL PHOTOGRAPHY.
ANALOG PHOTOGRAPHY GIVES HIM A BREAK FROM THE HIGH TECH WORLD HE WORKS IN, AND ALLOWS HIM TO EXPLORE HIS ARTISTIC CREATIVITY FOUNDED IN A DEEP UNDERSTANDING OF THE UNDERLYING SCIENCE OF IMAGING.
SID IS A COMMERCIAL PORTRAIT PHOTOGRAPHER WHO HAS A STUDIO IN THE HISTORIC NASHUA MILL YARD SINCE 2004. HE HAS A BFA IN FINE ART PHOTOGRAPHY FROM THE NEW HAMPSHIRE INSTITUTE OF ART.
FILM OR DIGITAL, HE LOVES PHOTOGRAPHING PEOPLE.